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Product Launch Bar Hire in Central London

First impressions matter — especially when you’re launching something new. At Artender Events, we specialise in product launch bar hire for brands, agencies and businesses looking to make an impact. Whether you’re unveiling a new collection, hosting a media preview, or launching a luxury product in the heart of London, we deliver a premium drinks experience that enhances your brand story and elevates your event.

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We provide everything: mobile bar hire, professional staff, bespoke cocktails, and branded service elements — all designed to reflect the look, feel and messaging of your product. Our service is discreet, efficient and visually striking, ensuring that your launch runs seamlessly while leaving a lasting impression on press, clients and stakeholders.

Image of Bartender pouring drinks

What’s Included in Our Product Launch
Bar Hire Packages?

Our packages are completely flexible and designed to support your event objectives. Whether you’re planning an in-store launch, private venue activation or rooftop event, we tailor every detail to fit your campaign and audience.

A typical product launch package includes:
 

  • Custom-Branded Mobile Bar Setup
    Choose from a selection of bar styles, with options to wrap or brand the front to match your product or logo.
     

  • Expert Bartenders & Hospitality Team
    Polished, professional staff who understand how to work in media-sensitive, fast-paced environments.
     

  • Branded Cocktail Menus
    Create signature drinks inspired by your product, colour palette, fragrance notes or campaign concept.
     

  • Elegant Glassware & Presentation
    We use premium glassware, fresh garnishes and luxury barware for a high-end finish.
     

  • Setup, Logistics & Breakdown
    We liaise directly with your venue or PR team to ensure smooth setup and service — always on time and without disruption.
     

  • Optional Enhancements
    Branded stirrers, cocktail toppers, eco-conscious materials, live mixology stations, or influencer-led cocktail experiences.

Image of 2 bartenders with drinks
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Ideal for Central London Launch Venues

We provide bar hire for product launches in some of the most dynamic and visually striking locations across Central London. From fashion showrooms and concept stores to rooftop venues and creative studios, we adapt our setup to suit your chosen space.
 

Common settings include:

  • Fashion & Lifestyle Showrooms

  • Luxury Retail Stores & Flagship Locations

  • Media Studios & Press Launch Spaces

  • Private Rooftops & Courtyards

  • Event Venues & Co-Working Spaces

  • Art Galleries, Design Studios & Hotels

We’re experienced in working with event producers, PR teams, marketing agencies and venue managers to meet launch schedules, access limitations and tight turnarounds — and we always represent your brand with discretion and professionalism.

Why Choose Artender Events for
Product Launches?

We know that a product launch is more than just a party — it’s a moment to tell your story, show your identity, and win over your audience. Every detail matters, and that’s why brands choose us.

Here’s what sets us apart:

Brand-Led Design

We build a drinks experience that feels like a natural extension of your product or campaign — from bar styling to cocktail names.

Speed & Quality Combined
 

We can handle large volumes of guests without compromising on taste, speed or appearance.
 

Discreet, Professional Staff

Our team works well in media-heavy spaces and under pressure — ensuring seamless service without becoming a distraction.
 

Creative Collaboration

We work alongside your marketing, PR or creative teams to align drinks with your event messaging and launch goals.

Flexible Service Options

Dry hire, full-service, limited menus or VIP bar-only setups — we adapt to fit the style and scale of your launch.

Content-Ready Presentation

​Drinks, bars and details styled with a strong visual focus — perfect for press shots, social media buzz and lasting brand impressions.

Examples of Product Launch Styles We Cater For

Want to make the evening truly yours? Here are some popular options our couples love:

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  • Luxury Fashion Launches – in boutiques, showrooms or private venues

  • Cosmetics & Fragrance Reveals – with cocktails themed to scent or packaging

  • Tech & App Launches – branded bars at coworking spaces or rooftop events

  • Food & Beverage Product Tastings – paired cocktails or complimentary drinks

  • Pop-Up Experiences – immersive branded drinks within a temporary space

  • Influencer & Media Events – camera-ready bars with theatre and taste

If your product is premium, creative or niche — we know how to enhance it with drinks that fit your aesthetic and elevate your experience.

Image of Sommelier pouring wine at a party

Client Testimonials

The branded cocktails were a huge hit — guests couldn’t stop photographing them. The bar setup was sleek, on-brand and completely hassle-free for us.

— PR Director, Beauty Brand, Covent Garden

Artender was the perfect partner for our product reveal. Fast, professional, and completely in sync with our visual identity. Will definitely use again.

— Marketing Lead, Lifestyle Brand, Soho

FAQs: Product Launch Bar Hire

​Can the bar and drinks be customised to match our branding?

Absolutely — in fact, this is one of the most popular features of our product launch bar hire. We offer full bar wrapping (with your logo, brand colours or campaign imagery), bespoke cocktail menus with custom names, and optional branding on menus, stirrers, napkins or drink toppers. We can design drinks inspired by your product’s ingredients, colour scheme or message — helping you create a cohesive and immersive experience that captures attention and drives social sharing. Our team is happy to collaborate with your design, events or marketing teams to align with your visual identity.

What kinds of venues do you work with for launches?

We’ve delivered mobile bar hire at a wide variety of Central London locations, including pop-up stores, brand showrooms, fashion houses, rooftop terraces, creative studios, art galleries, and coworking spaces. We’re very experienced in navigating tight access points, shared spaces, and high-footfall environments. If you’re working with a venue or production company, we can liaise directly to organise setup, timings, power access, and any required permits. We also carry all necessary insurance and can provide risk assessments if needed.

How far in advance should I book product launch bar hire?

Ideally, you should book your bar hire at least 3–4 weeks before your launch. This gives us time to understand your campaign, customise branding, finalise logistics, and design bespoke cocktails. That said, we often work to short lead times — particularly for press events or activations with a fast turnaround. If your event is already scheduled, reach out as soon as possible so we can confirm availability. For multi-day activations or retail pop-ups, we’ll provide a tailored schedule and staffing plan to suit your run time.

Can you work with influencers or media partners during the event?

Yes — we’re well-versed in events with media presence, VIPs or influencer guest lists. Our staff are discreet, respectful, and always camera-ready, ensuring your brand is represented with professionalism at every touchpoint. If you’re planning interactive content (e.g. cocktail tutorials for social media), we can brief our team accordingly or assign a specific mixologist for that purpose. We can also provide theatre-style elements such as smoke, dry ice, or branded cocktail garnishes that add visual flair and drive social engagement.

Do you offer low-alcohol or alcohol-free options?

Absolutely. Many modern brands are incorporating wellness or inclusive elements into their events — and we fully support that. We offer zero-proof cocktails, low-ABV alternatives, kombucha blends, botanical sodas and more — all served with the same premium styling as our main drinks. If your event is alcohol-free by design, we can provide a sophisticated dry bar service that delivers taste, creativity and visual appeal without any compromise. Just let us know your audience and objectives, and we’ll design the perfect non-alcoholic offering.

Make Your Launch Unforgettable with Artender Events

When your brand steps into the spotlight, every detail counts. Let Artender Events deliver a bar experience that’s seamless, stylish and entirely on-brand — helping you impress your guests, elevate your message and celebrate your product in the best way possible.

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