Pop-Up Events & Brand Activations
Artender Events specialises in delivering high-impact, visually striking pop-up bars and cocktail services tailored to brand activations and experiential marketing events across Central London.
Whether you’re launching a new product, building buzz around your brand, or simply aiming to create an immersive experience for your guests, our mobile bars are designed to impress.
We combine premium drinks, branded aesthetics, and world-class hospitality to help brands stand out, spark conversations and create lasting impressions.
Bespoke Pop-Up Bars for Central London Brands
From the cobbled streets of Covent Garden to the industrial-chic spaces of Shoreditch, we understand the London event landscape intimately. Our team works with you to create a fully tailored mobile bar experience that integrates seamlessly into your campaign, location, and target audience.
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Fully branded bar fronts
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Custom cocktail menus aligned to your product
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Uniformed bartenders styled to match your brand
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LED lighting, floral displays or minimalist setups—your choice
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QR code integrations for lead capture and social sharing
Perfect For Any Occasion
Private parties come in all shapes and sizes. Our bar hire service can be tailored to:
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Milestone Birthdays
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Anniversaries
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Hen & Stag Dos
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Housewarming Parties
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Graduations
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Reunions & VIP Gatherings
Whatever you’re celebrating, we’ll help create a bespoke experience your guests will rave about.
Why Choose Artender Events for
Brand Activations?
Brand activations require more than just service—they demand storytelling, immersion, and precision. Our team goes beyond standard bartending to deliver experiences that align with your marketing goals and elevate your brand perception.
Immersive Setups
From dry-ice cocktail fog to synchronised flair shows, we build excitement.
Engagement First
Our bartenders aren’t just servers—they’re performers, conversationalists, and brand ambassadors.
Logistical Agility
We’re used to working within tight city centre venues, rooftops, retail spaces, and outdoor activations.
Social Media Ready
​Each setup is camera-friendly, designed to maximise shareability across your brand’s digital platforms.
Key Features of Our Pop-Up Bar Service
Perfect for
Retail Store
Launches
Experiential Marketing Campaigns
In-Store Sampling Activations
​PR Events & Product Unveilings
​Brand Pop-Ups & Exhibitions
Influencer Launch Nights
Bringing Your Brand to Life, One Drink at a Time
From the moment a guest approaches the bar, they’re immersed in your story. Whether it’s a signature gin infused with botanicals that echo your new fragrance, or a vibrant spritz inspired by your fashion campaign, every element is designed to deepen the brand connection.
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We’ll work closely with your team, PR agency, or event producer to ensure cohesion across every touchpoint. Cocktail names, garnish choices, glassware—it all gets the brand treatment.
Recent Concepts & Campaigns
While we respect the confidentiality of many high-profile clients, pop-up event examples may include:
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A cold brew espresso martini bar for a luxury watch release
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Botanical gin & tonic pairings for a skincare product launch
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A zero-alcohol cocktail bar for a tech brand’s mindfulness campaign
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Fully pink-themed rosé station for an influencer event in Mayfair
Each activation is designed to evoke emotion, encourage engagement, and deliver measurable impact.
Our Process
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Briefing & Consultation – We gather all details about your brand, product, and vision.
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Creative Proposal – We provide concept visuals, bar layout suggestions, and drink ideas.
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Production & Branding – We design and source all necessary branding, from menus to uniforms.
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Event Delivery – Setup, service, guest interaction, and breakdown—all handled by our team.
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Post-Event Reporting – Optional metrics around drinks served, engagement levels, and more.
Premium Service. Seamless Execution.
Whether it’s a 2-day Westfield retail pop-up or a rooftop product launch in Soho, Artender Events ensures every detail is flawless. We are discreet, efficient, and experienced in working with agencies, media teams, and brand managers.
FAQs About Pop-Up Events & Brand Activations
How long does it take to set up a branded pop-up bar?
Setup times vary depending on the scale and branding involved, but we typically allow between 1 to 2 hours for a standard pop-up. For more complex setups, such as LED-lit bars, multiple service areas, or outdoor sites, we may arrive earlier. Our team will always assess access requirements, venue rules, and your schedule to ensure a smooth and timely setup. We also offer early morning or overnight setup options if needed.
Can you match the bar design to our brand colours and guidelines?
Absolutely. Our in-house production team can create fully custom branded panels, backdrops, and menus using your brand assets and style guides. Whether you’re launching a new colour palette or have strict brand compliance standards, we work closely with your creative team or agency to ensure everything is consistent—from Pantone shades to typography. This also includes styling our staff uniforms to reflect your brand tone.
What type of drinks do you offer at activations?
We offer a wide range of cocktail options, including bespoke recipes designed to reflect your product or theme. From classic cocktails with a twist to zero-alcohol mocktails and health-conscious creations, we tailor the drinks menu to your event’s purpose and audience. If you’re showcasing a product with specific ingredients—such as botanicals, coffee, or CBD—we can incorporate those into the drinks. Everything is presented in a visually engaging, social-media-ready format.
Do you offer dry hire or just full-service pop-up bars?
We offer both. For some activations, clients prefer to dry hire the mobile bar units and handle service in-house. However, the majority of our bookings include full service—staffing, drinks, glassware, setup, and branding—ensuring a consistent and professional experience throughout. We can tailor packages to fit your requirements and budget.
Can you help with data capture or lead generation?
Yes. We can integrate digital elements into your activation, such as QR codes that link to landing pages, apps, competitions or discount codes. Some of our clients choose to run surveys or newsletter sign-ups as part of the bar experience. Our team is trained to encourage participation without being intrusive, helping convert live interactions into future marketing opportunities.
How far in advance should we book for a London pop-up?
We recommend booking 4–6 weeks in advance to allow time for branding, menu planning, and logistics. However, we understand the fast-paced nature of the industry and can often accommodate last-minute activations with a shorter lead time. For high season (summer and pre-Christmas), early booking is strongly advised.
Are you licensed to serve alcohol in public spaces or retail locations?
Yes, and we can assist with Temporary Event Notices (TENs) if your location requires it. Our team is experienced in liaising with councils, property managers, and licensing bodies to ensure full compliance. We’ll advise you on whether a licence is needed and handle the paperwork where necessary.
Do you cater for non-alcoholic or wellness-focused brands?
Definitely. We’ve worked with health and wellness brands to create botanical infusions, CBD mocktails, matcha coolers, and more. Non-alcoholic doesn’t mean non-experiential. Our focus remains on beautiful presentation, storytelling, and delivering a luxurious feel—even without the alcohol.